Columbus North High School

Logo Design

A logo is a visual symbol that represents a company, product, group or idea.

Characteristics of a quality logo:

  • It works well large and small.
  • It works in black and white and in color.
  • It can be worked into a pattern.
  • It demands the viewers attention.
  • It uses letter forms in creative ways, but never destroys the forms or innate beauty of the letter.
  • It communicates the true character of what it represents.
 
 
POWER POINT:
What is a logo? 
 
 
 
 
 
 
 
Vocabulary:

Basic anatomy of type

  • x-height The height of the lower case letters such as `x', `a', `e'.
  • Ascender The stroke of a letter which rises above the Mean line as `k', `l', `h'.
  • Descender The stroke of a letter which hangs below the Base line such as `p', `y', `g'.
  • Mean line The imaginary line which determines the height of lowercase letters; ascenders rise above the mean line.
  • Base line The imaginary line on which all characters rest; descenders hang below the base line.
  • Body size Size of the type being used; measured from the end of the ascender to the end of the descender.
  • Serif Small strokes and cross-lines at the ends of major lines.
  • Set width Width, in units, allowed for each letter which varies between letters and type faces.
  • Cap Line The height of capital letters. Depending on type design, capitals may be taller/shorter or same height as ascenders.
  • Counter The enclosed space within some letters.
 
 
 
 
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 MORE STUDENT EXAMPLES:
 
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Last Modified on August 9, 2012